An Artist painting live on her easel, and on the top social media promotion.

How to Grow on Social Media as an Artist? (Tips for Artists)

Are you an artist struggling to gain a following on social media? Do you constantly post your work online, only to receive minimal engagement? 

As a professional artist, I understand the frustrations of building a presence on these platforms. However, with the right strategies and mindset, growing your audience and establishing yourself as a successful artist in the digital age is possible. 

In this post, I will share my tips and insights on how to grow effectively on social media as an artist. So just grab a cup of coffee, and let’s dive in.

How to Grow on Social Media as an Artist? (Tips for Artists)

To grow your social media presence as an artist, prioritize creating content of the highest quality, and remember to engage with your audience. Utilize relevant hashtags and collaborate with other artists to reach a larger platform. Moreover, maintain a consistent posting schedule for further success.

Social media artists often face the challenge of finding their unique voice and style. So many artists have similar aesthetics, so it can be challenging to stand out from the crowd and create visually appealing content that genuinely captures the artist’s vision.

Create High-Quality Content for your Audience

As a visual artist, creating high-quality content for your audience is crucial to growing your art business on social media. Every post you make should be visually appealing and showcase your unique style and creativity.

Utilize different art marketing techniques, such as using hashtags and collaborating with other artists, but always prioritize the quality of your content. Posting something just for the sake of posting can do more harm than good, so take the time to create something that will truly resonate with your audience and accurately represent your brand as an artist.

Focus on Engagement with Your Audience

Engaging with your audience is vital to growing your social media following as an artist. Many artists use Facebook, Instagram, and other platforms to showcase their work, but taking the time for social media audience engagement can make all the difference.

Tagging followers in posts, responding to comments and messages, and hosting Q&A sessions are great ways to increase audience engagement. It’s essential to post when your audience is most active and to engage with them at least once daily to foster a community of engaged followers. By genuinely connecting with your audience, you can build a loyal following that will help grow your art business over time.

Use the Right Hashtags on the Right Platform

Using the right hashtags on the right platform is a crucial part of any social media strategy for artists. Hashtags are a way to connect with people interested in your type of art and can help you grow your following. More than posting is needed, but consistently posting with relevant hashtags can make your content stand out and tell a story about your creative practice. 

Researching the best time to post on each platform for higher engagement is essential. There are many platforms to choose from, so it’s essential to use the ones where your audience is most active and tailor your hashtag strategy accordingly.

Collaborate with Other Artists Online

Collaborating with other artists online is one of the ways to use social media to promote your work and grow a following. Social media sites like Youtube, Instagram, Pinterest, and Facebook offer many opportunities to connect with other artists, share tips, and showcase each other’s work.

Partnering with another artist can help you tap into their audience and expand your reach. Replying to comments on each other’s posts is essential as it fosters engagement and helps build a community of supportive artists. Collaborating online can also lead to offline collaborations, such as exhibitions in an art studio or joint projects, which is another way to grow your network and portfolio.

Post Consistently Choosing the Right Posting Times

As a professional artist, consistently posting content and choosing the correct times are crucial for building your online presence. Treating your social media accounts as business accounts and scheduling posts in advance to maintain consistency is essential.

Social media is an excellent way to network with other creatives, showcase your work, and direct traffic to your portfolio site. This helps people who follow you stay engaged with your art practice and gives you the power to create a loyal following. Posting regularly can also improve the visibility of your posts and increase the number of followers over time.

Maximize Interaction to Boost Your Follower Count

Maximizing interaction on social media is another best way to connect with new audiences and boost your follower count. Social media analytics can help you understand what content resonates with your audience and when to post it.

Consistent posting is essential, but so is focusing on developing authentic relationships with your followers by responding to comments and messages. Monitoring ideal posting times and experimenting with new social sites are ways to improve interaction and gain followers. By staying active and engaged, artists today have the opportunity to build meaningful connections online that can lead to future opportunities for their art practice.

Share Behind-the-Scenes Content

Many social media platforms for artists, such as Instagram and Facebook, provide the opportunity to showcase the process behind the art practice. This type of content adds a human element to social media marketing and shows followers what goes into creating your work.

Sharing this type of content can also help you stand out from other artists on social platforms. Consider using Instagram and Facebook Stories or starting a newsletter to share more in-depth content with your audience. By sharing behind-the-scenes moments, you can post less frequently while keeping your followers engaged and interested in your work.

Select Right Social Media Post Ideas for Artists

As a professional artist, deciding which social platforms to use and what type of content to post can be a source of frustration and isolation. However, it’s essential to choose the right social media post ideas for artists that will help you connect with your audience and fellow artists.

Popular social media platforms like Pinterest, Instagram, and Tik Tok are great places to share images of finished projects or give followers an authentic look into your life as an artist. Remember that life is one significant source of art inspiration, so don’t shy away from sharing personal stories or experiences on social media.

It’s also important to remember that only some people are on social media, so consider other ways to connect with people who may not be part of your online audience.

Tips to Grow as an Artist on Instagram

The following are the tips to grow as an artist on Instagram:

  1. Consistency is critical, post regularly and simultaneously every day or week.
  2. Use relevant hashtags wherever necessary to increase the visibility of your posts.
  3. Engage as much as possible with your followers by responding to comments and direct messages.
  4. Collaborate with other artists or influencers in your niche to reach a wider audience.
  5. Post behind-the-scenes content to give your followers a glimpse into your creative process.
  6. Showcase your work in progress, not just finished pieces.
  7. Use high-quality photos and videos that highlight the details of your artwork.
  8. Utilize Instagram Stories to share more personal and casual content with your followers.
  9. Host giveaways or contests to encourage engagement and attract new followers.
  10. Feel free to experiment with different types of content, such as reels or IGTV videos, to keep things fresh and exciting for your audience.

Tips to Grow as an Artist on Pinterest

The following are the tips to grow as an artist on Pinterest:

  1. Create a visually appealing profile that reflects your brand and style
  2. Use high-quality images of your artwork with detailed descriptions and keywords
  3. Organize your boards by theme or subject matter so that it’s easy for users to find specific pieces
  4. Collaborate with other artists or creatives to expand your reach and connect with new audiences
  5. Engage with your followers more by responding to their comments, liking and sharing their content, and running contests or giveaways
  6. Use Pinterest Analytics to track which pins are performing well and adjust your strategy accordingly
  7. Stay active by regularly pinning new content and updating old boards with fresh material
  8. Utilize Rich Pins, which enable you to add more details like pricing, availability, and purchase links directly on the pin
  9. Join relevant group boards within your niche or industry to gain exposure from a wider audience
  10. Promote your Pinterest presence on other social platforms and your website to drive traffic back to your profile

Tips to Grow as an Artist on YouTube

The following are the tips to grow as an artist on YouTube:

  1. Start with a clear concept for your channel and stick to it consistently.
  2. Ensure your videos have high-quality production value, good lighting, and sound quality.
  3. Create engaging thumbnails and titles for your videos that accurately represent the content.
  4. Collaborate with other artists or creators in your niche to reach new audiences and expand your network.
  5. Use social media platforms to promote your channel and build a following outside of YouTube.
  6. Engage with your viewers more by responding to comments and asking for feedback on your work.
  7. Incorporate SEO strategies into your video descriptions and tags to improve searchability.
  8. Share behind-the-scenes footage or process videos to give viewers an inside look at your creative process.
  9. Consistently upload new content on a regular schedule to keep viewers engaged and interested in what you have to offer.
  10. Feel free to experiment with different types of content or styles to find what resonates best with your audience.

Tips to Grow as an Artist on Facebook

The following are the tips to grow as an artist on Facebook:

  1. Create a dedicated page for your art that showcases your work and provides information about you and your process.
  2. Post consistently with high-quality images of your artwork, including behind-the-scenes shots and progress updates.
  3. Use Facebook Live to get in touch with your followers in real-time and give them an inside look at your creative process.
  4. Share relevant articles or news about the art world to establish yourself as an expert.
  5. Collaborate with other artists or art-related pages to reach new audiences and expand your network.
  6. Host giveaways or contests that encourage engagement and help spread the word about your art.
  7. Use Facebook’s advertising platform to target potential fans or buyers who may be interested in your work.
  8. Respond promptly to comments and messages from followers to build relationships and show that you value their support.
  9. Use Facebook Insights to track engagement metrics and adjust your strategy based on what’s working best.
  10. Feel free to experiment with different types of content or posting schedules to find what resonates best with your audience.

Tips to Grow as an Artist on “X” (Erstwhile Twitter)

The following are the tips to grow as an artist on Twitter:

  1. Use high-quality visuals to showcase your work, and ensure they’re optimized for Twitter’s image dimensions.
  2. Engage with other artists by commenting on their work and sharing their content.
  3. Use relevant hashtags to help people discover your work, but don’t overdo it – stick to a few critical tags per post.
  4. Consistency is vital – post at least once a day or two to keep your followers engaged.
  5. Share behind-the-scenes glimpses of your creative process or a sneak peek of upcoming projects to build anticipation.
  6. Collaborate with other artists or brands in your industry to reach new audiences and expand your network.
  7. Use Twitter’s poll feature to get feedback from your followers on what they’d like to see more of from you.
  8. Don’t be afraid to share personal stories or experiences – it helps humanize you and makes you more relatable.
  9. Participate in Twitter chats or join conversations around art, design, or creativity trends.
  10. Finally, be authentic and genuine to yourself – don’t try to mimic someone else’s style or content just because it seems popular. Your unique voice is what sets you apart.


Creating art is a unique and personal journey for everyone. By following the tips outlined above, you can get started on your artist’s journey to success by leveraging social media platforms like YouTube and Facebook and SEO strategies to reach new audiences.

Feel free to experiment with different types of content or styles; your uniqueness sets you apart. If you want help turning these principles into actionable results

Please share some successful tactics you’ve used in Social Media while growing as an artist. Always Remember art is a Journey, not a Destination.

Frequently Asked Questions

  1. How do Artists thrive on Instagram?

    Artists can thrive on Instagram by consistently posting high-quality content, engaging with their audience, and utilizing relevant hashtags. Building a solid following takes time, but artists can gain exposure and potential clients through the platform by staying active and authentic. It’s essential to showcase a unique style and brand while collaborating with other artists and influencers in the community.

  2. How can a self-taught artist grow?

    For self-taught artists, actively seeking resources and mentors is crucial to success. They should explore various media and techniques, practice consistently, assemble a portfolio of their work, and network with other artists online and in the real world – joining art communities or attending workshops can give valuable support. The more an artist puts into it, the greater will be the growth they experience.

  3. How can art improve social skills?

    Artistic expression can cultivate various social capabilities, from self-expression to empathy and communication. Exploring emotions and perspectives through art encourages individuals to have better relationships with others. Additionally, collaborating on projects allows participants to develop teamwork skills and problem-solving strategies, which are vital for any successful cooperative venture. Ultimately, creating art has tremendous potential to improve interpersonal skills while enriching social experiences.

  4. How do artists use Instagram effectively?

    Artists can use Instagram effectively by regularly posting high-quality images of their work, using relevant hashtags to increase visibility, engaging with their audience through comments and direct messages, and utilizing Instagram’s features, such as Stories and Reels, to showcase their process and personality. Collaborating with other artists or brands can also expand the reach and attract new followers. Consistency, authenticity, and a strong visual identity are vital to building a successful presence on Instagram.

  5. How to be a social media artist?

    To be a social media artist, one should create visually arresting and shareable content that resonates with their audience. Consistency in posting and utilizing relevant hashtags can increase visibility and attract new followers. Engaging with the audience through comments, direct messages, and collaborations can help build a community around the work. It’s also important to stay up-to-date with trends and changes in social media algorithms to maximize engagement and reach.

  6. Which social media is for artists?

    There are several social media platforms that artists can use to showcase their work, including Instagram, Twitter, Facebook, and TikTok. Instagram is particularly popular among artists due to its visual nature and strong art community. Twitter can be useful for sharing news and updates about one’s art practice, while Facebook is more suited for building a community around one’s work. TikTok is a newer platform that provides opportunities for creative expression and viral content.

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